Plugging In To Social-Media Marketing
Summer-camp marketing has drastically changed over the last few years. When I was a camper, a DVD and a brochure were sent to a prospective family.
Social-Media Marketing
Historically, camp owners have difficulty promoting all of their facilities’ features and benefits. While advertising in publications invariably pays off, not all camps can afford it; in some cases, there aren’t any publications in a geographic area that would benefit them.
Face to Face(book)
In these articles, I try to show you the realities of building and conducting effective marketing campaigns. From Web sites to brochures and videos, I have featured about every kind of marketing material out there.
Keep The Conversation Going
The Web is split between two separate but equally important sectors--traditional Web sites and the new 2.0 applications that make a Web presence more interactive.
Get Connected
The popularity of the Internet as a viable, primary source for news, information and staying connected continues to grow each day. Establishing a social-media presence for a camp business is not only
Create A Camp Internet Policy
For younger members of a camp counseling staff, the World Wide Web has been an endless, virtual wonderland in which they have spent their entire childhoods. For them, computers are a fun, safe, and
Facebook Friends
Social media can, and already have, revolutionized the way camp owners, directors, counselors, campers, and parents interact. These outlets are invaluable assets for fundraising, marketing, and, most importantly, relationship-building and communication.
Savvy Selling Tips
Marketing is exceptionally important for camp directors. Since it’s common to make mistakes in this area, here are some pitfalls to avoid: Mistake #1:
Social-Media Best Practices for Camps
How many times have you gone to a favorite search engine looking for a product or organization only to find a website that looks as if it was built in 1982?
Hit The Target
In 2014, the Peninsula Fine Arts Center (Pfac) in Newport News, Va., had terrible attendance for its art-themed camps. Pfac is both an art museum with rotating exhibitions and a studio art school for adults and
Social Media
Over the past 10 years, social media have had an enormous impact on our culture. Face-to-face communication is quickly becoming outdated, and online communication is becoming the wave of the future.
Pin It! 7 Ways To Use Pinterest For Camp
If you think Pinterest--the social media offering that brings the web to life via virtual corkboards customized with “pins” (graphics, illustrations, and images pulled straight from the web)--is just
Facebook Made Me A Bad Friend
April 23, 2007--that is an important day in my life. That is the day that I joined Facebook (I know this because of Facebook timeline). Since that time, I have gone from a love to hate to tolerate
Social Media's 7 Deadly Sins
As more and more of us make use of social media to network, connect and get our message out there, we are more and more likely to make mistakes.Dare we even say commit "sins"?Shari Donk at
Social Media Smarts
Most camps these days make use of social media sites such as Facebook and Twitter.It's a great way to connect with customers, staff and fellow camp professionals.But are you really being social on
A Forum For You
Want to chat with other camp directors and camp staff?Find out about the latest trends in programming, social media, staffing?Keep up to date with conferences and training?Check out The Summer Camp
Safer Online Interaction
We all know that it's important for camp professionals to strengthen their relationships with the children they serve.It's fun to keep in touch with kids after camp is over--and it's tempting to turn
Communication Just A Tweet Away
Many camps use social media sites like Twitter and Facebook to market their camps and network with other camp professionals.But social media is also a great way to communicate with parents and camp